Media Planner
About Avalere Health
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.
Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen.
About the role:
The Media Planner’s role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning. The Media Planner will oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates and trafficking and billing trackers. The Media Planner will also support the team by contributing to ongoing strategic client engagements – beginning to develop an understanding of the client’s business environment, competitive landscape, brand goals, vision and strategy.
What you’ll do:
· Assist in the development and implementation of client media plan and marketing recommendations
· Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print.
· Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process.
· Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis.
· Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns.
· Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses
· Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
· Effectively manage time and responsibilities in regard to deadlines and client need
· Utilize agency resources and cross-functional teams throughout the media planning process
· Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership
· Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve
About you:
· Bachelor's degree required, preferably in a related field
· 1+ year(s) of experience in prior media planning function
· Experience with campaign management/ad serving technology and third-party market research tools
· Strong written, verbal communication, negotiation, and presentation skills
· Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
· Proficient understanding of accounting principles, data analyzing, and market research
· Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
· Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
What we can offer
Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.
At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.
We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.
We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
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