Manager, Brand Marketing
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
What you’ll do:
The Manager of Brand Marketing will support the Director of North America Marketing in the strategy, planning and execution of North America marketing initiatives to drive increased awareness, consideration, and usage of the Trade Desk platform. This role includes leading the coordination of complete holistic marketing programs in collaboration with events, product marketing, creative, editorial and digital marketing as well as with the sales and client services teams. The position is highly cross-functional in nature with the potential to impact some of the largest opportunities for The Trade Desk.
- Collaborate with the broader marketing team to support the execution of 360-degree program launches in North America region.
- Build relationships with commercial leadership to understand the opportunity for marketing programs to drive business, specifically for our advertiser clients across NAMER.
- Run campaigns and tactics to drive engagement from clients and prospects in NAMER region, including events, case studies, content, industry partnerships, performance insights, etc.
- Produce presentations and reports to demonstrate progress towards goals for cross-functional partners and leadership; identify KPIs and continuously track and evaluate relevant metrics to allow ongoing optimization of marketing efforts.
- Represent marketing in the joint business plan (JBP) process to more closely tie marketing activity to our commercial pipeline and deepen global partnerships.
- Make strategic recommendations for where marketing tactics can further the growth objectives of our innovative JBP client segment. Think creatively about the power of marketing for both The Trade Desk and leading advertisers and agencies.
- Manage tracking of marketing services in joint business plans to understand full implications for revenue pipeline and help proactively plan for resource allocation. Includes regularly re-evaluating valuation of services to create transparency.
- Develop deep expertise on business context, commercial planning structure and processes to streamline marketing involvement.
- Maintain relationships with industry associations and conference organizations to serve as the key point of contact and internal liaison. Ensure all elements of TTD sponsorships and association memberships are activated strategically and effectively.
- Oversee deliverable timelines and ensure submission of all required assets to organizers by specified deadlines.
- Collaborate with other partner teams to enable cohesive organizational support for commercial goals, includes Sales Strategy, Research and Insights, Revenue Operations, etc.
- Own budget for regional programming and maintain North America process documents (calendar, internal communications, and tracking).
- Support Director on broader marketing programs on an ad hoc basis, as they arise.
- Bring your ideas on process improvement, strategic marketing, and creative initiatives to a smart, innovative and receptive team
Who you are:
- 6-8 years of relevant marketing experience. Understanding of the programmatic advertising industry and B2B marketing is a strong bonus.
- Outstanding verbal and written communication skills with experience creating and delivering marketing programs in alignment with larger marketing strategy.
- Experiencing understanding commercial context and goals to align impactful marketing support.
- Self-starter with a bias towards action, comfortable working independently and running with projects after initial strategy briefing.
- Active, skilled communicator ensuring all stakeholders are informed and engaged throughout the life-cycle of a project.
- Data and insights-driven, strives to understand impact and can get creative with measuring outcomes, looks to past performance to inspire future goals.
- High EQ with the ability to build cross-functional relationships across large teams and thrive in fast-paced environments.
- Hands-on, and committed to exceptional output.
- Based in New York with ability and willingness to travel occasionally across market.
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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is$84,600—$155,100 USD