Email Marketing Manager, Events , AWS Integrated Demand Center

DESCRIPTION:

AWS Marketing is seeking an experienced Email Marketing Manager, Events to drive email channel strategy for our global events portfolio. This role is responsible for managing global email marketing initiatives focused on maximizing registration and attendance goals through strategic audience segmentation, email architecture design, and continuous optimization.

Key job responsibilities
•Define and execute email channel strategy for specific event programs or regions, including audience segmentation frameworks, email architecture design, and A/B testing protocols
•Plan, develop, and execute email campaigns that drive registration and attendance goals for global events and summits
•Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
•Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, and overall customer experience
•Regularly review, interpret, and communicate email performance metrics, registration/attendance trends, and optimization insights to peers and managers
•Accelerate progress by driving decisions on email cadence, content strategy, and segmentation approaches
•Develop technical and creative requirements for email campaigns in partnership with cross-functional teams
•Communicate effectively with stakeholders, peers, and managers across marketing operations, event operations, and creative teams
•Participate in recruiting and hiring processes, and mentor others on email best practices

BASIC QUALIFICATIONS:

- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising

PREFERRED QUALIFICATIONS:

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually