In-App Marketing Manager, Prime Video Japan

DESCRIPTION:

Prime Video is redefining how people experience entertainment in Japan - and this role sits at the center of that transformation. As part of our Owned & Operated (O&O) Marketing team, you'll own the in-app customer experience on Prime Video Japan's digital storefront, connecting millions of customers with their next favorite content across smartphones, tablets, smart TVs, and Fire TV.

Your mission: deliver the right content to the right customer at the right moment. As Prime Video Japan expands its portfolio - including live and pay-per-view events - we need a marketing leader who operates at both strategic and tactical levels: shaping the in-app merchandising roadmap while owning campaign execution. This is a critical role with the scale, complexity, and resources of one of the world's most innovative companies behind you.

Key job responsibilities
Drive Storefront Strategy & Execution
• Own end-to-end planning and execution of in-app marketing campaigns - including curated content collections, featured placements, and promotional banners - that raise awareness, improve content discoverability, and drive streaming across Prime Video's diverse content and business lines.
• Build and manage a comprehensive in-app marketing roadmap spanning regular campaign cycles, seasonal tentpoles, and emerging formats such as live and pay-per-view events, with a focus on increasing streaming engagement and maximizing customer conversion.

Lead with Data
• Analyze campaign performance and translate insights into actionable recommendations for local and global stakeholders
• Design and execute A/B experiments across devices, contributing to global product experiment roadmaps and continuously raising the bar on performance

Influence & Collaborate
• Partner with global product teams on new feature rollouts and Japan-specific experiments
• Serve as the in-app merchandising subject matter expert, shaping processes and best practices across the regional and global marketing teams
• Collaborate with offshore marketing operations teams to drive operational excellence and workflow efficiency

Communicate with Impact
• Deliver weekly, monthly, and quarterly business reviews with clear, data-backed insights and forward-looking recommendations for senior leadership

About the team
The O&O Marketing team is a passionate group of marketers who love video entertainment. We're responsible for bringing customers into the Prime Video app, enhancing their in-app experience, and connecting the right content with the right customer at the right moment. From new title launches and seasonal campaigns to high-value events and global feature rollouts - we do it all, across every device and every service offering.

We're driven by a simple belief: entertainment has the power to inspire. Our mission is to make that power accessible to every customer.

BASIC QUALIFICATIONS:

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Speak, write, and read fluently in Japanese
- Speak, write, and read fluently in English

PREFERRED QUALIFICATIONS:

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
- Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize

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