Social Lead, Marketing

DESCRIPTION:

We're seeking an innovative Social Lead to join Ring's Marketing organization. In this role, you'll drive Ring social's growth, evolution and impact across TikTok, Instagram, YouTube and more, while leading our social media team. You'll be responsible for developing and executing Ring's social media strategy, overseeing daily operations, and implementing AI driven test-and-learn approaches to grow our brand presence across existing and new verticals.

Key job responsibilities
• Own end-to-end social media strategy development and execution across all platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Reddit and new emerging platforms)
• Lead and develop a team of social media managers and content producers
• Drive experimental AI-powered content and brand-forward creative initiatives, including AI content personalization for social audiences and platforms
• Establish and manage testing frameworks using AI-driven experimentation, to iterate best practices and increase efficiency across social channels
• Lead AI powered social listening and audience insight generation, including social media crisis response and reputation management
• Own social media budget planning, forecasting, and optimization
• Oversee daily operations including reviews and approvals for quick turn content management and performance reporting, responsible for sharing insights with cross-functional teams.
• Evolve social operations and build efficiencies with AI in collaboration with SC, PR, GTM and cross-functional stakeholders
• Maintain governance and access controls aligning with Amazon security protocols
• Manage 3P vendor relationships and tool optimization


A day in the life
What You'll Own:
• Social media strategy and AI experimental initiatives
• Team leadership and operational excellence
• Social media governance and vendor relationships
• Testing frameworks and best practices development
• AI integration and efficiency optimization
• Cross-functional relationships and partnerships
• Crisis communications and reputation management
• Content strategy and performance analytics
• Cross-functional social deliverable requests

BASIC QUALIFICATIONS:

- 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- 3+ years of team management experience
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Bachelor's degree in marketing, communications, or equivalent
- Demonstrated ability to use AI powered data and analytics to drive strategy and optimization

PREFERRED QUALIFICATIONS:

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Hawthorne - 141,000.00 - 190,700.00 USD annually