DESCRIPTION:
We are seeking an experienced Technical Marketing Operations Manager to serve as the technical and strategic owner of our Salesforce Marketing Cloud instance. This role combines hands-on operational support with strategic technical initiatives, requiring someone who can maintain day-to-day marketing operations while simultaneously building automation solutions, optimizing data models, and developing self-service analytics capabilities. This role mainly supports Marketing initiatives, and will also collaborate with business development, customer success, and operational teams on a variety of other email projects.
Key job responsibilities
Marketing Cloud Operations
- Independently design, build, and execute targeted email campaign and lifecycle marketing programs
- Serve as the technical owner and primary administrator of the Salesforce Marketing Cloud instance
- Implement marketing automation best practices and optimize campaign workflows
- Maintain active customer journeys and ensure seamless execution across all lifecycle stages
- Build and manage email segments for targeted campaign delivery
- Identify opportunities to automate repetitive processes and build scalable solutions
Stakeholder Management & Requirements Translation
- Transform strategic marketing goals into actionable, measurable technical requirements
- Serve as the bridge between marketing strategy and technical execution
- Manage expectations across cross-functional teams while balancing operational and project work
- Collaborate with Business Intelligence and data engineering teams to define audience segmentation requirements
Data & Analytics Collaboration
- Leverage AWS tools and services to self-serve basic data requests and queries
- Understand database structures and data flows to troubleshoot data-related issues independently
- Design and manage ETL processes to extract, transform, and load data between systems
About the team
Interested in exploring career opportunities with eero?
Visit our careers page to view all open positions:
https://www.amazon.jobs/content/en/teams/devices-services/hardware-eero?country%5B%5D=US&keyword%5B%5D=eero
BASIC QUALIFICATIONS:
- 5+ years of working directly with engineering teams experience
- 2+ years of technical product or program management experience
- 3+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience using email platforms and editing HTML
- Knowledge of data structures, data modeling, and database schema
- Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
- Experience delivering against a large organization's long-term strategy and goals
- Experience with A/B testing, especially around audience segmentation and targeting
- 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Contact Builder
- AMPscript and SSJS (Server-Side JavaScript) expertise for SFMC automation and personalization
- Proven ability to design and restructure SFMC data extensions for complex personalization
- Knowledge of email deliverability best practices, CAN-SPAM compliance, and data privacy regulations
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer)The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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