Director of Partnerships Digital & Brand

Job Details

ROLE: Director of Partnerships, Digital and Brands - ANZ Production

CONTRACT TYPE: Permanent, Part-time (3 days a week) - with potential for full-time conversion as the role develops

DEPARTMENT: Production

LOCATION: North Sydney

WORKING RIGHTS: Candidates must have Australian full working rights

About BBC Studios ANZ

Working for BBC Studios, we are all part of a premium content and production company that inspires global audiences. We are proud to represent some of the world's biggest, most trusted and loved content brands. In Australia and New Zealand, we bring the best of bold, British storytelling to our region through distributing content to broadcasters, our seven branded services on subscription platforms and our own local production arm, as well as other commercial partnerships such as live entertainment and licensing.

Our Values: Audiences. Creativity. Trust. Respect. Accountability. One BBC.

Job Purpose

Working with the Director of Commercial & Business Operations (DCBO); the retention, management and commercialisation of BBC Studios owned and managed non-broadcast (ancillary) rights.

To maximise revenue and profit generation from the exploitation of the BBC Studios portfolio of owned and managed properties via all brand/advertiser and agency partnerships across all media platforms including non-broadcast sponsorship and promotions and brand integration.

Work with DCBO, MD and genre heads to lead network, agency and network sales commercials for creative brand innovation across global formats and originals, for brand-funded entertainment.

Work alongside DCBO and MD, as well as UK teams to identify strategic opportunities on YouTube as well as other social platforms and digital environments with the aim of driving revenue and expanding awareness of BBCS properties to maximum audience potential and revenue opportunities.

Participate within the broader BBC Studios Production ANZ leadership team, including development of group strategy, in-territory partnerships and business innovation.

Key Responsibilities and Accountabilities

• Contribute to the revenue and gross profit responsibility across the territory.
• Work with the DCBO, Heads of Unscripted & Scripted, as well as the Territory MD to identify commercial opportunities that will enhance the existing brands and to identify new commercial opportunities to grow the business.
• Revenue and gross profit responsibility across Brand Partnerships business area
• Lead the development, negotiation and sale of non-broadcast sponsorship and promotional packages as an extension of broadcast sponsorship and production contra deals.
• Working closely with genre heads, lead the development, negotiation, sale of integration and sponsorship packages for original brand-funded programming.
• Overseeign and managing client stake-holders, for brand-funded productions, major integrations and all off-air ancillary activations.
• Work with other stakeholders to maximise sponsor and advertising revenues across all off-air activation opportunities.
• Leverage brand, market and consumer insights to develop creative and innovative brand plans for prioritised BBCS formats.
• Proactively research and prospect new opportunities, brand and agency plans, to commercialise the BBCS portfolio - building a strategic plan in supporting the core priorities of maximising profit and protecting brand integrity.
• Proactively approach and present rights packages to target licensees - negotiating deal variables as required to contract completion stage.
• Leverage brand and market insights and client requirements to develop creative and innovative non-broadcast rights packages that are granted at fair market value
• Build a network of direct relationships with brands/advertisers and respective agency representatives.

• Ensure BBCS properties are protected and enhanced at all stages of any license agreement
• Work closely with the local ANZ Major Int'l Brands & Licensing teams to align o any overlapping strategy, clients or supplier arrangements
• Work with the UK GE Commercial team and GE Formats team to develop and implement innovative non-broadcast strategies for BBCS brands - executing upon a strategic plan consistent with the core priorities of maximising profit and protecting brand integrity.
• Where possible, take an international view for all local initiatives, in an effort to export these to other markets.
• Agree budgets and business plans with the MD & DCBO.
• In future, manage, develop and mentor direct employees

Role Attributes

Autonomy/Latitude
• Job-holder will work directly with the DCBO and has general autonomy to broker deals within area, although must consult with the DCBO where deals fall outside of key parameters - including commercial value, license term, territory and grant of rights.
• Must also work with the DCBO and relevant BBCS UK and Production stakeholders to ensure that all licenses and commercial partnerships are acceptable to brand owners and the long-term development of the property.

Decision Making
• Makes commercial and financial recommendations and decisions regarding the suitability of any potential deal
• Must react proactively to property developments - e.g. new broadcast commissions or opportunities

Key Stakeholders / Networks and Relationships
• Internal: ANZ Leads in local Key Brands & Licensing Team (Licensing, Marketing and Live Events) and Commercial teams of BBCS (both at Group and Territory level), Heads of Scripted and Unscripted, Legal and Business Affairs, and Finance. Also other key stakeholders at BBC Studios
• External: Format owners via UK Formats team, broadcasters, advertising agencies, digital agencies, marketing agencies and brands at deal-maker level - including owners and Managing Directors, Account Directors, Brand Directors, Brand and Account Executives, Network Sales Heads.

Complexity/Problem Solving
• Most deals involve consideration of numerous, often complex factors.
• All deals involve managing multiple stakeholders and their respective interests.
• Working to ensure that promises/guarantees are deliverable and to ensure that existing deals are not compromised
• Complexity surrounding rights clearances and applicable legislation.
• Success requires prudent and tactful management of talent/agents, licensees, and brand and broadcast partners.
• Can have multiple active properties to manage at any given time.

Strategic Perspective
• Contributes to Brand Partnerships direction by contributing to determination of departmental annual budget with DCBO & MD.
• Material contribution to longer term strategic direction, in particular the identification of growth areas
• Material contribution to identification of potential third party brand representation.
• Material contribution to strategic focus upon rights retention, valuation and exploitation.
• Must consider the broader goals and strategy of BBCS in the influence of strategy

Creativity/Innovation
• Has to constantly develop new ways of both maximising existing deals and generating new revenue, through new business areas, new potential categories for exploitation, and new potential partnerships.

Customer Focus
• Critical - understanding of client roster of major advertising agencies and latest brand positioning of key advertised brands.
• Strong understanding of different consumer segments essential (demographics) and trends
• Extensive and up to date knowledge of successes and failures of competitor endeavours within the industry.
• Strong understanding of industry standard frameworks including commercial parameters

Perks and Benefits

• 25 days of annual leave (pro-rated to part-time employment)
• 18 weeks paid parental leave
• 2 days volunteer leave per year
• Annual Flu Vaccinations
• Annual Skin Checks
• Employee Assistance Program and Wellbeing resources
• Access to Coaching programmes and LinkedIn Learning courses

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