Role Purpose
Produce revenue-driving content across APJ that supports FY'26 field marketing priorities for new-logo growth, customer expansion, and partner influence. Write and deliver the high-quality content that consistently enables ABM, performance marketing, field programs, and sales motions to improve engagement, conversion, and deal progression across the region.
In this role you will:
- Write and produce APJ content across top, middle, and bottom of funnel aligned to FY'26 GTM priorities, including thought leadership reports, ebooks, emails, landing pages, social posts, and executive presentations
- Own the APJ editorial calendar and content operating rhythm, prioritising based on revenue motions, pipeline needs, and agreed campaign plans
- Deliver regionally relevant thought leadership to support category demand and executive credibility
- Produce ICP-aligned content to enable ABM, executive events, and high-conversion demand programs
- Write APJ customer stories and value content to support expansion programs and executive engagement
- Deliver co-branded and partner-ready content to support repeatable partner GTM motions
- Measure content performance (engagement, SEO, pipeline influence) and use insight to improve future output
What Success Looks Like
- Priority field, ABM, partner, and customer programs are supported with relevant content
- Content contributes to engagement, conversion, and program progression across key activities
- Customer value content supports expansion activity and executive engagement
- Co-branded and partner-ready content supports partner marketing programs
- Content is delivered on time and aligned to approved plans
You've got what it takes if you:
- Experience leading content and communications in a B2B SaaS or enterprise technology environment
- Strong understanding of ABM, performance marketing, field marketing, and partner GTM motions
- Proven ability to create persona-based, conversion-focused content
- Experience working with Sales, Revenue Marketing, and partner teams
- Strong prioritisation, briefing, and people leadership capability