Content Marketing Manager - Philippines

Cornerstone OnDemand

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Cornerstone OnDemandComputer Software

Content Marketing Manager - Philippines

Philippines , Hybrid/Remote
Remote

Role Purpose

Produce revenue-driving content across APJ that supports FY'26 field marketing priorities for new-logo growth, customer expansion, and partner influence. Write and deliver the high-quality content that consistently enables ABM, performance marketing, field programs, and sales motions to improve engagement, conversion, and deal progression across the region.

In this role you will:

  • Write and produce APJ content across top, middle, and bottom of funnel aligned to FY'26 GTM priorities, including thought leadership reports, ebooks, emails, landing pages, social posts, and executive presentations
  • Own the APJ editorial calendar and content operating rhythm, prioritising based on revenue motions, pipeline needs, and agreed campaign plans
  • Deliver regionally relevant thought leadership to support category demand and executive credibility
  • Produce ICP-aligned content to enable ABM, executive events, and high-conversion demand programs
  • Write APJ customer stories and value content to support expansion programs and executive engagement
  • Deliver co-branded and partner-ready content to support repeatable partner GTM motions
  • Measure content performance (engagement, SEO, pipeline influence) and use insight to improve future output

What Success Looks Like

  • Priority field, ABM, partner, and customer programs are supported with relevant content
  • Content contributes to engagement, conversion, and program progression across key activities
  • Customer value content supports expansion activity and executive engagement
  • Co-branded and partner-ready content supports partner marketing programs
  • Content is delivered on time and aligned to approved plans

You've got what it takes if you:

  • Experience leading content and communications in a B2B SaaS or enterprise technology environment
  • Strong understanding of ABM, performance marketing, field marketing, and partner GTM motions
  • Proven ability to create persona-based, conversion-focused content
  • Experience working with Sales, Revenue Marketing, and partner teams
  • Strong prioritisation, briefing, and people leadership capability
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