The Customer Marketing Manager supports customer advocacy, engagement, and expansion marketing activity across APJ.
The role is responsible for the execution and coordination of installed-base customer marketing programs, including advocacy, community, and engagement initiatives, in support of expansion objectives.
In this role you will:
- Execute customer advocacy, engagement, and expansion marketing programs across APJ
- Coordinate timelines, deliverables, and inputs across Marketing, Sales, and Customer Success
- Support campaign setup and execution in marketing and CRM systems in partnership with Marketing Operations
- Manage customer reference requests, including identification, approvals, scheduling, and tracking
- Coordinate development and delivery of advocacy assets with Content and Creative teams
- Support Champion programs, customer recognition activity, and Go-Live milestones
- Support planning and delivery of APJ User Groups and virtual community programs
- Manage swag, gifting, and basic vendor coordination for customer programs
- Maintain seller-facing expansion assets to ensure accuracy and availability
- Prepare reporting across advocacy, engagement, community, and expansion activity
- Maintain accurate data and disciplined use of marketing and project management tools
What Success Looks Like
- Customer marketing programs are delivered on time and executed accurately
- Reference requests and program activity are coordinated effectively
- Advocacy, community, and engagement activity is tracked and reported accurately
- Expansion support materials are maintained and available for internal teams
- Approved tools and processes are used consistently
You've got what it takes if you:
- +3 years' experience in B2B marketing execution or operations
- Strong organisational skills and attention to detail
- Experience using marketing and CRM tools (e.g. Marketo, Salesforce, Asana)
- Clear written communication and stakeholder coordination skills
- Experience supporting regional or multi-market teams preferred