Own delivery of revenue-driving content across APJ that supports FY'26 field marketing priorities for new-logo growth, customer expansion, and partner influence. Ensure ABM, performance marketing, field programs, and sales motions are consistently enabled with high-quality content that improves engagement, conversion, and deal progression.
In this role you will:
- Own APJ content planning and production across top, middle, and bottom of funnel aligned to FY'26 GTM priorities
- Prioritise content based on revenue motions, pipeline needs, and agreed campaign plans
- Deliver regionally relevant thought leadership to support category demand and executive credibility
- Produce ICP-aligned content to enable ABM, executive events, and high-conversion demand programs
- Own APJ customer value storytelling to support expansion programs and executive engagement
- Deliver co-branded and partner-ready content to support repeatable partner GTM motions
- Lead and develop the APJ Creative Manager and set clear production priorities
What Success Looks Like
- Priority field, ABM, partner, and customer programs are supported with relevant content
- Content contributes to engagement, conversion, and program progression across key activities
- Customer value content supports expansion activity and executive engagement
- Co-branded and partner-ready content supports partner marketing programs
- Content is delivered on time and aligned to approved plans
You've got what it takes if you:
- Experience leading content and communications in a B2B SaaS or enterprise technology environment
- Strong understanding of ABM, performance marketing, field marketing, and partner GTM motions
- Proven ability to create persona-based, conversion-focused content
- Experience working with Sales, Revenue Marketing, and partner teams
- Strong prioritisation, briefing, and people leadership capability