Sr. Director, Brand Marketing, Orthopedics

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Job Function:

Communications & Corporate/External Affairs

Job Sub Function:

External Communications

Job Category:

Professional

All Job Posting Locations:

Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America

Job Description:

DePuy Synthes is recruiting for a(n) Sr. Director, Brand Marketing, located in Raynham, MA or Raritan, NJ

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

About DePuy Synthes

DePuy Synthes is a global leader in Orthopaedics, advancing patient care through innovative solutions across joint reconstruction, trauma, spine, sports medicine, and related surgical technologies. As DePuy Synthes separates from Johnson & Johnson to become the world's largest, most comprehensive Orthopaedics-focused company, the organization is entering a defining chapter-establishing its own corporate identity, voice, culture, and reputation while continuing to serve patients, customers, and healthcare systems around the world.

Job Overview

The Sr. Director, Brand Marketing provides strategic leadership for brand strategy, positioning, and execution across the DePuy Synthes portfolio. This role shapes how surgeons, health systems, and partners experience our brands, ensuring consistent, differentiated, and compliant brand engagement across channels and geographies. The role has a direct impact on business growth, portfolio performance, and long‑term brand equity within the orthopedics market.

Key Responsibilities

• Set and lead the global brand strategy for assigned product portfolios, ensuring alignment with business priorities and long‑range growth objectives.
• Own brand positioning, messaging frameworks, and value propositions across customer segments, including surgeons, hospitals, and healthcare systems.
• Partner with R&D, Medical Affairs, Commercial, and Regional Marketing teams to support successful product launches and lifecycle management.
• Oversee integrated marketing plans across digital, field, events, and promotional channels, ensuring consistency and regulatory compliance.
• Lead, develop, and mentor a high‑performing brand marketing organization, fostering accountability, inclusion, and continuous improvement.
• Drive market and customer insights to inform strategy, investment decisions, and portfolio prioritization.
• Manage brand marketing budgets and resources to maximize return on investment and business impact.
• Ensure adherence to company policies, industry regulations, and Johnson & Johnson Credo values in all marketing activities.

Qualifications

Education

• Bachelor's degree is required in Marketing, Business, or a related field.
• MBA or advanced degree preferred

Experience and Skills

Required:

• Typically requires 12-14 years of progressive experience in brand marketing, portfolio marketing, or commercial strategy, including senior leadership roles.
• Proven experience leading brand strategy in a complex, regulated industry (medical devices, healthcare, life sciences, or similar).
• Demonstrated ability to lead and develop teams at scale, including managers and senior leaders.
• Experience partnering cross‑functionally with Commercial, R&D, Medical Affairs, and Global/Regional teams.

Preferred:

• Experience supporting global or multi‑region brand strategies.
• Background in orthopedics, MedTech, or capital medical products.
• Strong understanding of healthcare compliance, promotional review, and regulatory requirements.
• Experience driving large‑scale product launches and lifecycle strategies.
• Strong strategic planning, storytelling, and executive communication skills.

Other:

• Language: English required; additional languages a plus.
• Travel: Up to ~20% domestic and international travel.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

#DePuySynthesCareers

Required Skills:

 

 

Preferred Skills:

Brand Reputation Management, Communications Measurement, Consulting, Content Creation, Corporate Communications Management, Corporate Communications Strategy, Corporate Management, Critical Thinking, Cultural Competence, External Communication, Media Relations, Organizational Knowledge, Program Management, Relationship Building, Social Awareness, Stakeholder Engagement, Standard Operating Procedure (SOP)

 

 

The anticipated base pay range for this position is :

$178,000.00 - $307,050.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).



This position is eligible to participate in the Company's long-term incentive program.



Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation -120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year

Holiday pay, including Floating Holidays -13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave - 80 hours in a 52-week rolling period10 days

Volunteer Leave - 32 hours per calendar year

Military Spouse Time-Off - 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits