AREA SALES MANAGER

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply up until May 24th, 2026

 Please Join Us as an AREA SALES MANAGER - Liverpool  

As an Area Sales Manager, you will lead a team of Business Advisers within your region, overseeing all aspects of their employee life cycle—from recruitment and development to engagement and succession planning. You will provide clear direction and empower your team through effective coaching, prioritisation, and feedback, addressing underperformance when needed.

Your role includes driving profitable growth and market share through strategic area planning, budget and account management, and execution of agreed strategies. At least 50% of your time will be spent in the field, focusing on coaching and development during visits with Business Advisors  and key customers from regional accounts and major retailers.

Position

As an Area Sales Manager, you will:

• Lead and develop a high-performing team of Business Advisers, managing the full employee life cycle (recruitment, development, engagement, succession planning, and exit) 
• Provide clear direction and coaching, holding regular 1:1 meetings to review goals, growth areas, career aspirations, and well-being, while addressing underperformance effectively  
• Create and implement an Area Sales Plan to drive profit, distribution, availability, share growth, and ROI in line with company and regional objectives 
• Analyse data and market trends to identify opportunities and threats, ensuring alignment with strategic and tactical plans 
• Manage budget allocation and spending, maximising return on investment and ensuring efficient resource deployment 
• Develop and execute operational plans, including people resource planning, monitoring KPIs, and communicating team performance regularly 
• Build and maintain strong relationships with key shop owners, regional accounts, and internal stakeholders to drive category growth and collaboration 
• Collect and share feedback and insights from the field to inform regional priorities and support continuous improvement across the business 

Requirement

• Good standard of education (degree level preferred) 
  
• Proven experience in people management and leadership (essential)
• Commercial Experience: Account management and FMCG background (preferred)
• Experience with Nicotine Pouches, Reduced‑Risk Products, and associated RTM models (preferred) 
• Leadership & People Development, Influencing & Relationship Building, Commercial Acumen, Planning & Organisation, Project Management, Coaching Capability, Analytical Thinking; Proactive & Innovative Attitude 
• Strong teamwork orientation with confident and assertive approach  
• Regular travel required across the defined Area to support team development, customer engagement, and execution excellence (M62 / NW Area, e.g. Lancashire, N & W Yorkshire, Greater Manchester)
• Excellent verbal and written communication skills 
• Fluent English speaker and writer

How we'll reward you

In return, we offer a competitive salary dependent on experience and a car allowance of £7,611 per annum. We’ll also provide you with a comprehensive benefits package that’s flexible to suit you and your lifestyle, including a discretionary 20% bonus scheme and money to spend on a range of flexible benefits from share schemes to discounted gym memberships. 

It is important to us that you have a good work-life balance so to encourage this we offer flexible working arrangements and 26 days holiday per annum, which you can buy and sell to suit your needs. We know how important the future is, so we offer a very competitive non-contributory pension. For peace of mind for you and your family, we also provide fully funded private medical insurance, life assurance, income protection and health screening.  

Inclusion 

At JTI, we want everyone to feel welcome, regardless of your background or needs. If you need adjustments making to your working environment, we’ll do everything we can to support you. As an employer, we are committed to promoting & protecting the physical and mental health of our employees.  

Next Steps 

Are you interested in applying? If so, please apply with your CV and a covering letter highlighting your suitability for the role.  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.