CRM Product Manager
Levi Strauss & Co.
CRM Product Manager
Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future.
About the Job
As CRM - Technical & Lifecycle Manager at LS&Co., you will design, build and optimise automated customer journeys across email, SMS and app push, working closely with European cluster teams, Global stakeholders and cross‑functional partners across Data, Product and Technology. This role will be central to driving automation, personalisation, and incremental revenue while delivering a seamless and engaging customer experience across channels.
Key Responsibilities
- Design and execute a robust CRM strategy spanning customer lifecycles, harnessing the power of automation and continuous testing to enhance acquisition, onboarding, engagement, and retention efforts.
- Drive forward our CRM transformation, working collaboratively with our Data, Product/Tech teams, and technical partners to enhance and exploit the capability of our customer engagement marketing platform/s..
- Oversee and optimise CRM tools and processes, ensure the right infrastructure is in place to deliver a connected strategy that drives efficiency and effectiveness.
- Lead complex targeting and personalisation strategies, utilising data points to develop advanced segmentation decisions & a deep understanding of audiences.
- Proactively research and identify opportunities to further drive revenue through omni-channel campaigns and improve marketing efficiencies.
- Develop and refine automated communications tailored to specific customer profiles, behavioural triggers, or transactional events. Leveraging all CRM communication channels for maximum impact.
- Build, maintain & report on all automated email campaigns, including drip sequences, welcome series, abandoned cart emails and more.
- Monitor email deliverability, troubleshoot delivery issues, and implement strategies to improve inbox placement.
About You
- Proven experience in CRM management, with hands‑on expertise in building and optimising automated, personalised customer journeys.
- Strong technical experience with marketing automation platforms. Experience with Cordial and/or GDO is desirable but not essential.
- Strong business acumen and excellent analytical skills with the ability to translate data into actionable insights and performance improvements.
- Comfortable working cross‑functionally in complex, matrixed environments.
- Hands‑on technical capability including HTML, CSS and SQL.
- Results‑driven, detail‑oriented, and motivated by continuous improvement and optimisation.
This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note, time in office can vary depending on business needs.
The expected starting salary range for this role is £45.500 - £60.700 gross per year. The amount a employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, an enhanced pension scheme, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
LOCATION
London, United KingdomFULL TIME/PART TIME
Full timeCurrent LS&Co Employees, apply via your Workday account.