Marketing Specialist

LexisNexis Korea provides advanced legal, regulatory, and business intelligence solutions in the Korean market, centered around AI-powered research tools such as Lexis+ AI and Protégé.

As part of the RELX Group, the company delivers deep, localized expertise in legal affairs, corporate compliance, and intellectual property, supporting professionals with high-quality data and analytics.

Position Overview

Marketing Specialist

This role is responsible for executing marketing activities that directly support revenue growth and sales performance.

Hiring Background:
This is a maternity leave cover position, expected to last approximately 18 months.

Key Responsibilities

• Manage marketing lead generation and pipeline development

• Plan and execute multi-channel marketing initiatives, including:

  • Email marketing

  • Website management & SEO

  • Content marketing

  • Event marketing

  • Social media campaigns

• Drive PR activities, including partnerships with industry associations

• Track and manage the marketing budget

• Develop and maintain marketing materials

Annual KPIs:

• Lead generation: 2,200 leads

• Conversion to opportunities: 120

• Marketing-driven closed deals: 19

Team Structure

• Reporting Line: Head of Marketing, North Asia (Japan-based)

• Team Size: 6 members (North Asia Marketing Team)

• Key Stakeholders: Korea Sales & Operations teams

Required Qualifications (Must-Have)

• Bilingual proficiency in Korean and English

• 2-3 years of B2B marketing experience

• Hands-on experience with CRM tools (e.g., Salesforce)

Preferred Qualifications (Nice-to-Have)

• Experience managing social media channels

• Experience with paid advertising campaigns

• Skills in design and video content creation

• Background in a marketing agency

Ideal Candidate Profile

• Strong analytical capabilities with attention to detail

• Excellent communication and interpersonal skills

• Critical thinking and problem-solving ability

• Ability to work under pressure in a competitive environment

• Collaborative mindset with strong teamwork skills

• Strong operational and project management capabilities

• Effective time management and multitasking skills

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