Marketing Associate (Primary Care)

POSITION SUMMARY

Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover the Primary Care/Specialty Care portfolio including operational execution, implementation of the portfolio strategy and follow-up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects

-       Development of all marketing and promotional activities for the allocated brands and portfolios

-       Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation

 

POSITION RESPONSIBILITIES

Accountable

s   Support Country Brand Leads to implement portfolio strategies and identified projects

s   Deliver portfolio project plan and project co-ordination according to pre-defined action plan

s   Deliver on revenue and forecast accuracy for identified brands within the scope of management

s   Support projects within the category.

s   Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).

s   Support the development of promotional and educational materials, working on Pfizer design platforms and with CoLab, Publicis (Re-use of content)

s   Follow up calendar initiatives and DME (A&P) accomplishment

s   Ensures plans and programs are effectively executed w/available resources

s   Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.

s   Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.

s   Coordinate logistics and contents of category area meetings, field force POAs and related activities.

s   Promo Meetings: Manage compliance review of materials

Shared Accountability

s   Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations

s   Long-range forecasting

s   Revenue adjustments, as needed

s   Develop promotional meetings strategy

s   Validate brand-specific messages, design training (w/medical, regulatory)

s   Develop awareness campaigns, congress content in partnership with Medical

 

 

 

EDUCATION AND EXPERIENCE

Qualifications:

s   3-5 Years sales or marketing experience, preferably in the pharmaceutical industry

s   Prior Brand champion, growth gigs or project based experiences will also be considered

 

 

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.

Candidates to demonstrate these commercial competencies

·         Sales, Marketing, Customer and Competitor Insight

·         Marketing Execution

·         Strategic and Operational Business/Marketing Planning

·         Data analysis, interpretation and communications

·         Performance and Program Metrics

·         Exceptional interpersonal skills

·         Exceptional collaboration/negotiation

·         Exceptional prioritization -among/across brands, resource-constrained context;

·         Vendor management

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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