As part of Puig’s transformation journey, AI will be a key driver of Consumer Centricity and business growth. Within the newly created Consumer x AI Acceleration Office, this role will contribute to building and scaling AI-powered capabilities across Brands and Markets.
You will join a strategic, dynamic, and cross-functional team at the intersection of Consumer Intelligence, Activation, and AI Acceleration, working closely with Brands, Markets, Media, IT, and Data teams.
This newly formed team is focused on building a long-term, scalable capability at the intersection of Consumer and AI — moving from functional use cases to a structured, value-driven approach embedded into the organization. It offers a unique opportunity to work on high-impact topics, collaborate across functions, and contribute to shaping how Puig leverages AI to drive growth, innovation, and competitive advantage.
As an AI Acceleration Manager, you will play a key role in translating consumer, cultural, and market signals into actionable insights and scalable, AI-enabled solutions. You will help bridge Consumer Intelligence and Activation, ensuring that AI is effectively embedded into business processes and decision-making, and delivers measurable impact.
AI-Powered Consumer Intelligence
o Leverage AI to translate consumer, cultural, and market signals into actionable insights
o Support development of AI-driven capabilities enhancing consumer understanding and engagement
o Bridge Consumer Intelligence and Activation by enabling data-driven decision-making across domains
o Contribute to next-generation consumer intelligence and activation (e.g. AI-assisted journeys, emerging touchpoints)
o Ensure alignment with evolving consumer and market needs
AI Solutions & Value Delivery
o Identify and structure high-impact opportunities to leverage AI across brands and markets
o Translate business challenges into actionable solutions and drive their implementation end-to-end
o Ensure initiatives are aligned with business priorities and deliver measurable outcomes
AI Integration & Business Enablement
o Embed AI capabilities into key business processes (media, digital, marketing, retail, and consumer experience)
o Support the design of scalable solutions that can be deployed across multiple brands and markets
o Ensure seamless integration with existing tools, platforms, and ways of working
Cross-Functional Collaboration
o Partner closely with Brands, Markets, Media, CRM, IT, and Data teams to ensure alignment and adoption
o Act as a bridge between business teams and technical stakeholders
o Collaborate with external partners and ecosystem players to bring innovative solutions to the organization
Performance Tracking & Scaling
o Monitor performance and impact of initiatives using defined KPIs
o Identify opportunities to scale successful solutions across brands and markets
o Drive continuous improvement and optimization of deployed solutions
Experience & Background
o 7–8+ years of experience in digital transformation, consulting, innovation, product management, or related fields
o Experience working on cross-functional, business-driven initiatives (Marketing, Digital, CRM, Retail, etc.)
o Exposure to data-driven or AI-enabled use cases in a business context
o Master’s Degree in a relevant field (Business, Strategic Leadership or related disciplines)
Skills & Capabilities
o Strong ability to translate business needs into scalable solutions
o Experience with digital ecosystems (CRM, e-commerce, media, or similar)
o Understanding of AI tools and emerging technologies in business environments
o Strong project and stakeholder management skills
o Ability to operate in a fast-paced, evolving environment
o Strong ability to align AI initiatives with broader organizational strategy and drive measurable business impact
Mindset
o Business-driven and impact-oriented
o Structured thinker with strong problem-solving skills
o Collaborative and able to influence across functions
o Entrepreneurial mindset with a “builder” mentality
Languages
o Fluency in English mandatory
o French and/or Spanish is a strong plus
Why Join This Role
o Be at the forefront of AI-powered transformation shaping the future of Consumer engagement in luxury and beauty
o Work on high-impact, cross-functional initiatives across Brands and Markets with direct business visibility
o Join a highly entrepreneurial and fast-evolving environment, working closely with senior stakeholders
Ready to make a difference? Join us in building the next generation of AI-powered consumer capabilities and shaping how Puig drives growth through intelligence, innovation, and impact.
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