Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

The Brand Manager (BM) will be assigned to a/couple of segment/s and lead the segment/s and act an engine for driving her/his segment/s. The position is able to understand the marketplace, identify market trends and growth opportunities, diagnose customer needs and behaviors, predict likely competitive dynamics, analyze the economics of the business, and design and execute the brand strategy for the segment/s. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for mass communication (+360) development, strategic thinking, logical thinking, well-balanced business mind-set, and passion for brand marketing are essential.

Your responsibilities

• Conduct market and product opportunity assessment, strategy formulation and valuation for growth opportunities/sales improvement strategies for segment in charge
• Ensure day-to-day marketing strategy activities to effectively support strategic choice development and revenue objectives    
• Collaborate across all Divisions/Region/Group including CHQ to identify and leverage best practices. Create out of the box idea and create pipelines for NPD (New Product Development)
• Work very closely with Brand teams (Activation team) as well as R&D function to innovate and create a pipeline for NPD and make plans and implementations how to introduce them into Japan market well
• Implement marketing strategy processes and sharing knowledge about those processes internally/externally
• Contribute to various other strategic, competitive, or market analysis projects
• Drive a pricing strategy for your category with corporation with other departments to put the brand on the competitive advantage    
• Effectively communicate with our global/regional counterparts. Built up a solid communication channel/relationship with our brand agencies and suppliers (ATL/BTL)

The experience we're looking for

• Related work experience in a marketing function with a consumer goods company    
• Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic plans based on business challenges                
• Innovation experience, not only with product & brand marketing    

The skills for success

• Deeply understand 4P & 5C and can apply those concepts into a game plan        
• Proven ability to operate in a matrix environment and work effectively with sales management, customers and across geographic and organizational boundaries  Analytical skills (including understanding of business economics and financial measures)    
• Proven ability to set tactical and operational direction for the product line        
• Proven ability to determine product positioning and key promotional elements for product line                        
• Strong interpersonal, communication and presentation skills (both oral and written in English/Japanese)                        
• Ability to plan and manage projects within budget and on schedule 
• Thorough understanding of overall market analysis, planning, development and management

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.