Associate Director, Campaign Management, Digital Acquisition

RESPONSIBILITIES

Strategy
The role is responsible for driving digital sales across main products in an Agile digital sales environment, with a focus on growth and lifecycle marketing to facilitate customer acquisition, engagement, retention, and customer lifetime value.

We are looking for someone who is keen on Martech, data and analytics, and responsible for planning, executing, and optimizing personalized digital sales campaigns across all channels.

This is the perfect role for you if you enjoy working in a fast-paced environment, are highly analytical, and are natural at leading new builds by using your problem solving skills.

Business
• Develop, implement, A/B experiment, and optimize digital sales campaigns to promote SCB products and services leveraging cross-sell, up-sell, and omnichannel customer acquisition, engagement and retention strategies throughout the customer lifecycle.
• Strong experience in delivering personalization sales communications, strategies and tactics with lifecycle decisioning engine technologies.
• Develop and manage strategic digital propositions, partnering with product owners to achieve critical performance goals and maximize the leverage of digital channel capabilities to deliver client-centric value.
• Continuously optimize the digital customer journey and user experience by evaluating UI/UX and digital touchpoints against industry best practices, proposing enhancements for greater efficiency and customer satisfaction.
• Deep experience using data-driven insights to refine targeting, messaging, and creative strategies.

• Conduct market research and competitor analysis to identify opportunities and trends.
• Analyze and report on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Experience working within agile squads and frameworks including scope, schedule, quality assurance, resource allocation, risk identification and mitigation ensuring delivery of roadmap initiatives.

Governance
• Ensure adherence to bank's legal & compliance requirements.
• Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.

Regulatory & Business Conduct
• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Digital Sales & Marketing squads to achieve the outcomes set out in the Bank's Conduct Principles: Fair Outcomes for Clients and The Right Environment
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent)

Key Stakeholders
• Hong Kong Wealth & Retail Banking Teams
• Group Digital Tech Teams
• Group and HK Digital Sales and Marketing Teams

Other Responsibilities
Embed Here for good and Group's brand and values in Digital Sales & Marketing web team. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;

Qualifications
• University degree, preferably in Business, or a related discipline
• At least 10+ years of work experience with solid track record managing digital sales in banking or financial services
• Proven success in managing digital sales and marketing campaigns with direct roles in driving conversions and sales
• Strong understanding of AI, SEO, Lifecycle Marketing, Campaign Management
• Creative thinker with a data-driven approach to problem solving.
• Demonstrated understanding of the retail banking, wealth advisory, and affluent market
• Experience in managing squads with ability to handle multiple campaigns simultaneously.
• A passionate proactive team player and able to roll up the sleeves
• Fluency in Traditional Chinese and English
• Experience using Adobe, Pega, Digital Media ad tech, and CDP is preferred

Role Specific Technical Competencies
• Personalization Technologies (Adobe, Pega)
• Digital Analytics
• Audience Segmentation and Analysis
• Creativity
• Digital Paid Media and Ad Tech
• Customer Data Platform (CDP)

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.