Associate Director, Client Proposition & Campaign, Bancassurance

Job Summary

The Associate Director of Client Proposition and Campaign will lead the strategic development and execution of customer-focused insurance propositions and impactful marketing campaigns within the bancassurance channel. This leadership position emphasizes driving revenue growth, improving customer acquisition and retention, and increasing insurance product penetration through banking partnerships. The role requires combining thorough market insight, innovative proposition design, data-driven campaign management, and cross-functional collaboration to achieve measurable business outcomes while maintaining full regulatory compliance in a dynamic financial services environment.

Key Responsibilities

• Lead the comprehensive design, development, and ongoing enhancement of client value propositions for bancassurance products, ensuring strong alignment with customer needs, banking segments, and overall business strategy
• Manage campaign and proposition development budgets effectively, optimizing resource allocation to achieve maximum impact and cost-efficiency
• Marketing: Perform thorough market research, customer insights analysis, competitor benchmarking, and segmentation to identify opportunities for differentiated and compelling insurance offerings aligned with bank objectives
• Channel Engagement: Foster business growth and strengthen client relationships by collaborating closely with segment teams and insurance specialists
• Campaign and Event Management: Oversee campaigns and events for insurance partners, coordinating with internal teams on campaign design, approval processes, event support, post-event management, and performance evaluation
• Project-based Engagements: Support the launch of new business initiatives with insurance partners and business segments, contributing to marketing and client proposition activities within Bancassurance projects

Skills and Experience

• University degree in Business Administration, Marketing, Economics, or related fields is required.
• At least 7 years of professional experience, preferably with exposure to the insurance or retail banking industries; experience in bancassurance is an advantage.
• Experience in team leadership and project management is valued.
• Demonstrates strong ownership, diligence, and a positive attitude.
• Experience working with risk-control stakeholders is highly desirable.
• Excellent problem-solving and communication skills are essential.
• Self-motivated and capable of working independently.
• Proficiency in both English and Chinese is required.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.