Copywriter - Bilingual

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

This role focuses on crafting original copy, adapting global messaging through transcreation, and ensuring consistent storytelling across all customer and employee touchpoints.

A day in the life: what you’ll do 

• Write clear, engaging, and on-brand Korean copy for digital, retail, product, social, education, and internal communication assets.
• Transcreate global English content into culturally relevant Korean messaging while preserving brand tone, intent, and emotional impact.
• Collaborate closely with linguists, marketers, and cross-functional partners to deliver cohesive creative work.
• Localize content to resonate with readers while maintaining brand tone and manner.
• Develop and maintain Korean language style guides, tone-of-voice guidelines, and messaging frameworks.
• Ensure copy consistency across all platforms and campaigns through thoughtful editing and refinement.
• Provide creative linguistic insights and recommendations to regional stakeholders.
• Deeply understand Korean consumer behavior and cultural context to elevate brand resonance and storytelling.
• Ensure accuracy, clarity, and consistency across all content deliverables.
• Manage multiple writing projects simultaneously while meeting deadlines.

Qualifications:

• Native-level fluency in Korean with strong command of tone, nuance, and cultural trends.
• Professional fluency in English for cross-functional collaboration.
• 5+ years of experience in creative copywriting, content creation, or brand storytelling (retail, lifestyle, beauty, sports, or digital preferred).
• Strong portfolio demonstrating versatility in style, tone, and medium.
• Ability to manage multiple deadlines while delivering high-quality work.
• Understanding of creative processes, brand messaging, and consumer engagement.
• Passion for storytelling, creativity, and crafting messages that inspire.

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

 

#LI-DNP

 

Why work here: 
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact 
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data
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Please contact [email protected] if you need the job advert or form in another format.