Brand Management Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Strategy Managerr

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In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
 

• Brand Strategy Development: Collaborate with the communication leader to create a robust branding strategy that reflects ABB’s vision and values in the retail market.
• Brand Research: Conduct thorough market analysis to identify trends, consumer preferences, and competitive landscape to inform branding strategies. Brand Messaging: Develop clear and compelling brand messaging that resonates with target audiences and differentiates ABB in the retail market.
• Stakeholder Engagement: Work closely with internal stakeholders, including marketing, sales, and product teams, to ensure alignment and support for branding initiatives.
• Project Management: Lead the branding transition project, ensuring timely execution of initiatives, adherence to budgets, and achievement of project milestones.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is a plus.
• Experience: Minimum of 8 years of experience in brand management, marketing, or communications, preferably in retail, home decoration industry.
• Project Management Skills: Proven ability to manage multiple projects simultaneously, with strong organizational and time-management skills.
• Analytical Skills: Strong analytical abilities to interpret market data and consumer insights to inform branding strategies.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling narratives and presentations.
• Creative Thinking: Ability to think creatively and strategically to develop innovative branding solutions.
• Team Collaboration: Strong interpersonal skills with a collaborative mindset to work effectively with cross-functional teams.
• Digital Proficiency: Familiarity with digital marketing tools and platforms, including social media, SEO, and content management systems.
• Cultural Awareness: Understanding of global branding practices and the ability to adapt strategies to local markets.

 

Include required languages, licenses, or visa info where applicable.

What’s in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

- We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward 

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for
any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

Call to Action

 

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.