ELSE Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Service Sales Manager

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🚀 Turning technology into impact — across the Netherlands & Belgium

At ABB, you work on innovations that keep industries running — smarter, safer and more sustainable. As a Product Marketing Specialist Electrification Service, you play a key role in bringing our low‑ and medium‑voltage service solutions to market across the Benelux.

This role offers a unique opportunity to combine technology, strategy and creativity — with direct impact on growth, market positioning and customer value in both the Netherlands and Belgium. At ABB, we are driven by care, courage, curiosity and collaboration.

 

🧠 About the role

• As a Product Marketing Specialist, you are responsible for driving product growth and market activation across the Benelux, with a balanced focus:

• 👉 ~50% Netherlands | ~50% Belgium

• You operate at the intersection of product management, sales and marketing, translating service solutions into compelling value propositions for customers in industry, data centers and utilities.

• 📍 Primary locations: Rotterdam (NL) & Diegem (BE)
  🏡 Work model: Hybrid (office, customers & home working)
  🕒 Contract: Full‑time (40 hours)
  ✈️ Travel: Frequent within the Netherlands and Belgium (average 1–2 days per week)

• You report to the Sales & Marketing Manager Electrification Service and work closely with both Dutch and Belgian sales teams, as well as global product marketing colleagues.

 

💡 What you will be working on

Product growth & portfolio management

• Drive product growth strategies across the Benelux market

• Manage and optimize the local Electrification Service portfolio

• Identify market-specific opportunities and gaps in NL and BE

• Provide structured feedback to global product management

• Improve performance of underperforming products

Market insights

• Monitor competitors, pricing and trends in both countries

• Lead annual market analyses (TAM, SAM, market share) for Benelux

• Translate local insights into actionable strategies

New Product Introductions (NPI)

• Coordinate product launches across the Netherlands and Belgium

• Align rollout strategies with both markets

• Train and support sales teams in NL & BE

• Localize marketing materials for different audiences

• Support CPQ configurator implementations

Market activation & campaigns

• Drive localized campaigns for both countries

• Support account-based marketing and installed-base growth

• Contribute to and lead customer events in NL and BE

Pricing & data quality

• Manage Benelux pricing strategies and price lists

• Ensure consistency between both markets

• Improve data quality and transparency in SAP systems

 

🤝 Your team & environment

• You’ll join an international Benelux-focused team with strong collaboration between the Netherlands and Belgium.

• We offer a culture that is:

• Open and informal

• International and collaborative

• Focused on ownership and impact

• You will work closely with:

• Sales teams in the Netherlands and Belgium

• Global product marketing teams

• Service & operations colleagues

 

✅ What you bring

• You are a hands-on product marketer who enjoys working across markets and cultures.

Must-haves

• Bachelor’s degree in Electrical Engineering or similar

• 3–5 years of experience in product marketing (industrial/technical environment)

• Experience working in a multinational context

• Strong analytical and structured mindset

• Fluent in Dutch and English

Nice-to-haves

• French language skills (strong asset for Belgian market)

• Knowledge of low- or medium-voltage installations

• Background in service, project engineering or automation

• Experience working across multiple countries or regions

 

🌱 What makes this role attractive?

• True Benelux scope with cross-border impact

• High variety in markets, customers and challenges

• Close collaboration with international stakeholders

• Direct influence on strategy, growth and positioning

• Strong stepping stone toward roles such as Business Development Manager

• Flexible hybrid working model

 

🎁 What ABB offers you

• At ABB, you grow while making an impact — across borders.

• A full-time role at a global technology leader

• Hybrid working with flexibility

• Company car and annual incentive

• International exposure and customer interaction

• Continuous learning and development

• Inclusive, collaborative and future-oriented environment

 

👋 Ready to apply?

• Are you excited to drive product growth across the Netherlands and Belgium and turn technology into customer value?

• 👉 Apply via www.abb.com/careers

• The recruitment process consists of two interview rounds.

 

Questions?

• Feel free to contact:
  Xavier Lie‑A‑Tjam, Talent Partner
  📞 +31 6 21 897 862
  ✉️ [email protected]

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.