Product Specialist - Grid Automation

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Product Marketing Manager

 

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

The work model for the role is hybrid.

You will be mainly accountable for:

• Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
  Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
  Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
  Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
  Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
  Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy
  Foster collaborations between the customers and ABB entities across multiple countries and lead homologation processes

Qualifications for the role:

• You have both technical and commercial experience with Grid Automation products on Canadian market.
  You have experience working with protection relays and substation automation systems of various manufacturers 
  You have a sound understanding of Digital Substation designs including IEC61850 (GOOSE, MMS, SMV, etc.) and value proposition. ABB Relion portfolio knowledge is an advantage.
  7-10 years of experience in Grid Automation roles ideally product management, application engineering or consultative sales.
  Ideally, you possess Canadian market knowledge related to protection and control manufacturers and their offering
  SCADA and substation automation systems knowledge is an advantage
  Smart Grid experience (Microgrid, DERMS, ...) is an advantage
  Highly adept in crafting and deploying market strategies
  Degree in Electrical Engineering is a must

Why ABB? 

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

 

#ABBCareers 

#RunwithABB 

#Runwhatrunstheworld 

#LI-hybrid 

  

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.