Position Responsibilities:

• Lead the company's marketing strategy by overseeing budget development and execution, staff management, advertising supervision, direct marketing guidance, and performance tracking, as the Marketing Manager
• Supervise marketing activities, including Brand Managers, special events, Point of Sale (POS), and signage, to strategically drive business growth and market presence
• Maintain regular communication with brand managers regarding upcoming events, promotions, and opportunities to advance business objectives
• Utilize multiple analytical tools to identify and address critical issues related to spending efficiency, margin analysis, consumer targeting, marketing mix, pricing strategy, and product portfolio evaluation
• Analyze growth opportunities in new markets using syndicated data (Nielsen, IRI, etc.) and assess distribution channels for optimal effectiveness
• Collaborate with third-party partners, including brokers, advertising agencies, and consumer research firms, to drive comprehensive marketing strategies and product development
• Coordinate closely with the VP of Sales and East Coast leadership to ensure effective implementation of overall marketing programs and evaluate sales methods, costs, and results for strategy refinement
• Other duties as assigned

Required Education and Experience:

• Bachelor's Degree with 6 plus years of related experience and 3 plus years of leadership experience or High School Diploma/General Education Diploma with 9 plus years of specific experience and 5 plus years of leadership experience

Preferred Education and Experience:

• Master’s Degree