Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Role Overview 
The Coca-Cola Company is seeking a strategic, analytical, and future-focused leader to serve as the Senior Director, Franchise Strategy, Romania. In this role, you will shape the strategic direction of one of Europe's strategically important markets.

You will act as an objective advisor to franchise leadership and system partners, integrating system priorities, orchestrating strategic routines, and leading critical cross-functional initiatives that unlock long-term value. 

You will bring strong strategic thinking, deep understanding of system economics, and the ability to simplify complexity while fostering alignment across the system. 

 

 What You'll Do for Us 

• Develop a deep understanding of market performance, growth drivers, consumer dynamics, and competitive trends.

• Translate insights into strategic recommendations and actionable growth opportunities.

• Align end-to-end strategic planning cycles, including Business Plan, Strategic Review, and long-term system alignment routines. 

• Lead high-impact cross-functional strategic projects and initiatives. Ensuring integrated analytics, competitive insights, and long-term performance perspectives that shape strategic direction and system priorities. 

• Create integrated views of business performance, highlighting drivers, risks, opportunities, and implications.

• Provide unified, insight-rich storytelling for internal reviews and System Leadership Meetings, highlighting risks, opportunities, performance drivers, and forward-looking implications. 

• Ensure high-quality preparation and governance for key system routines, enabling informed, insight-led decision-making. 

• Manage the system agenda, ensuring seamless integration and alignment between TCCC and Bottler partners. 

• Develop actionable competitive insights for your market, enabling fact-based recommendations. 

• Serve as an objective, trusted advisor to franchise leaders and bottler stakeholders partnering closely with other functions and bottling partners.  

 

Qualifications/ What we look for:  

• 10-12+ years of experience in strategy, consulting, finance, or franchise leadership roles within complex, matrixed organizations. 

• Proven track record of leading cross-functional strategic initiatives, influencing senior leaders, and delivering measurable business impact. 

• Deep understanding of the local market, including regulatory frameworks, competitive dynamics, and consumer trends. 

• Strong expertise in strategic planning, insight generation, executive storytelling, and stakeholder management, with a solid understanding of the Coca‑Cola system. 

• Exceptional communication and influencing skills, with the ability to translate complex insights into clear, compelling narratives for executive audiences. 

• Business fluency in English required, Romanian preferred  

What We'll Do for You 

• You will join our team and contribute to driving the growth of some of the world's most iconic & innovative brands. 

• You will grow as a member of our diverse and multi-cultural team in Europe. 

• You will be part of an inclusive, high-performance team that values curiosity, impact, and strategic foresight. 

Location(s):

Romania

City/Cities:

Bucharest

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.