Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
At The Coca‑Cola Company, our vision is to create loved brands, done sustainably, for a better shared future. We combine innovation, design, and marketing excellence to help retailers deliver experiences that delight consumers and strengthen our shared business. The Senior Manager, Sales - Specialty Retail plays a key role in advancing this vision within the Southeast Region-including Georgia, Tennessee, Kentucky, Florida, North Carolina, and Maryland-by driving growth across specialty retail and on‑site channels.
This role leads strategic business planning, customer relationship management, and cross‑functional collaboration to deliver sustainable growth. The ideal candidate is a passionate, results-oriented sales leader who thrives on building partnerships, translating insights into initiatives, and executing with discipline. By blending commercial strategy, operational leadership, and a deep understanding of customer dynamics, this leader will accelerate Coca‑Cola's beverage performance and ensure our brands continue to inspire consumers across diverse retail experiences.
What You'll Do for Us
- Lead annual and multi-year collaborative business planning processes with customers and internal teams, developing clear growth objectives, category programs, and partnership initiatives.
- Accurately forecast annual sales volume, revenue, and expenses while aligning with strategic goals and account priorities.
- Guide complex negotiations and influence decision-making through fact-based selling, data insights, and business case development that creates mutual value.
- Conduct regular business reviews with specialty retail partners to assess needs, resolve challenges, and uncover opportunities for continued growth.
- Monitor performance against business plans, track progress toward goals, and recommend new product or program adjustments based on insights and results.
- Build and maintain trusted relationships with customer executives, outlet managers, distributors, bottling partners, and internal stakeholders to ensure alignment across all levels of the organization.
- Partner with supply chain, product supply, and foodservice distributor teams to design direct supply strategies that enhance operational efficiency and product availability.
- Analyze market trends and communicate competitive intelligence across assigned territories to inform planning and strengthen commercial response.
- Collaborate across cross-functional teams-including finance, marketing, revenue growth management, and operations-to leverage Coca‑Cola resources and deliver impactful results.
- Lead strategic discussions around innovation, sharing insights that anticipate consumer and customer needs while helping brands activate new commercial opportunities.
- Use data analytics and customer-specific information such as sales patterns, store layouts, and traffic insights to recommend tailored business solutions and enhance performance.
- Serve as the go-to resource for customer relationship management expertise within the Southeast Region, ensuring consistent service, operational excellence, and partnership engagement.
- Foster collaboration and accountability among bottling and distributor contacts to steward execution and promote shared success.
Requirements & Qualifications
- Bachelor's degree in Business, Marketing, or related field required.
- Minimum of 3 years of successful sales or account management experience within consumer packaged goods, foodservice, or retail environments.
- Demonstrated ability to develop and manage customer relationships that deliver long-term business results.
- Proven experience negotiating and executing sales programs across multiple purchasing tiers and retail models.
- Analytical strength in building data-driven business cases, interpreting customer feedback, and developing insights into actionable growth strategies.
- Ability to independently manage multiple priorities while maintaining strong attention to accuracy and detail.
- Exceptional communication, presentation, and relationship-building skills across internal and external stakeholders.
- Comfort in fast-paced, entrepreneurial environments with a collaborative and solution-oriented approach.
- Understanding of retail and foodservice distribution channels strongly preferred.
- Demonstrated leadership abilities and a commitment to driving operational excellence across all aspects of sales engagement.
What We'll Do for You
- Provide an opportunity to represent Coca‑Cola's iconic and innovative brand portfolio-including Coca‑Cola, Simply, fairlife, and Topo Chico-across diverse specialty retail locations.
- Equip you with tools, data insights, and collaborative networks to deliver strategic customer engagement and measurable business growth.
- Enable opportunities to work with expansive customer segments spanning retail, entertainment, restaurant, and emerging on-site environments.
- Foster development through exposure to sustainable business leadership practices, innovation projects, and ongoing professional growth opportunities.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Account Management, Business Planning, Collaboration, Communication, Cross-Functional Teamwork, Customer Relationship Management (CRM), Customer Relationships, Financial Analysis, Negotiation, Strategic Business Planning
Pay Range:
United States: 116,500 - 145,800 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s):
United States of America
City/Cities:
Bloomington
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 20, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.