ASSISTANT STORE MANAGER

A store’s success starts with our people

As an Assistant Store Manager, you play a key role in bringing the store experience to life, supporting the Store Manager while taking ownership of your own areas of responsibility. You lead by example on the shop floor, creating an environment where people feel motivated, included, and confident, while ensuring every customer interaction reflects the brand at its best.

Your focus is both operational and commercial. You monitor performance, using KPIs and commercial tools to identify opportunities and take action to support results. From product placement and replenishment to organizing deliveries and preparing the store for key trading moments, you ensure the store runs efficiently and always meets brand standards.

You are closely involved in team coordination and development. You support scheduling based on business needs, contribute to recruitment processes, and work alongside HR and the Store Manager to ensure strong onboarding, training, and continuous development. Through your presence on the shop floor, you guide the team, set expectations, and help build a culture based on trust, collaboration, and accountability.

You also play an important role in maintaining store operations and standards, ensuring visual guidelines are followed, handling customer queries with confidence, and supporting procedures related to security, Health & Safety, and sustainability.


What you bring

This role suits someone who takes initiative and enjoys being hands-on. You’re comfortable working with both people and performance, with the ability to organize, prioritize, and react in a fast-paced environment. You bring a strong sense of ownership, support others through your actions, and contribute to achieving solid commercial results while developing the team around you.

Applicants must have full authorization to work in the EU without requiring sponsorship. We are unable to provide visa or work permit sponsorship for this position.