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CONSUMER & TRADE RESEARCH MANAGER, RMC | RALEIGH, NC

Position

As Consumer & Trade Research Manager, RMC, you will shape how the business understands adult consumers and trade partners in the U.S. market.

You will lead the combustibles consumer and trade research agenda, including continuous tracking and qualitative and quantitative research programs. By bringing together consumer insights, market and commercial data, competitive intelligence, and forecasting inputs, you will turn complex findings into clear recommendations that support brand, portfolio, pricing, activation, trade, and go-to-market decisions.

Working closely with Marketing, Sales, Commercial Insights, Analytics, Regional, and HQ teams, you will ensure insights are accessible, actionable, and embedded in business decision-making.

Responsibilities

• Lead the Insights Agenda: Own and evolve the RMC consumer and trade learning agenda, research roadmap, and continuous tracking programs. Identify knowledge gaps and prioritize research based on business impact.
• Manage End-to-End Research: Lead qualitative and quantitative research from business question and study design through methodology, vendor selection, fieldwork, analysis, and final recommendations.
• Turn Data into Action: Combine research with syndicated market data, consumer and receipt-panel data, commercial performance, pricing, channel, and competitive intelligence to deliver clear, actionable insights.
• Partner Across the Business: Act as a trusted insights partner to Marketing, Sales, Portfolio & Pricing, Commercial Insights, Forecasting & Advanced Analytics, Regional, and HQ stakeholders. Translate findings into compelling stories, dashboards, workshops, and decision frameworks.
• Manage Agencies & Budgets: Oversee research partners, budgets, timelines, contracts, and deliverables while ensuring high-quality and timely execution.
• Drive Innovation: Explore new methodologies, data sources, automation, and AI-enabled tools to improve the quality, speed, and accessibility of insights.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Psychology, Statistics, Analytics, or a related field. Master’s degree is a plus.
• 5–8+ years of relevant experience in consumer insights, market research, shopper/trade research, analytics, or a related area.
• Strong experience leading qualitative and quantitative research, including research design, questionnaires/discussion guides, sampling, analysis, and synthesis.
• Ability to integrate research findings with market, consumer/panel, commercial, and competitive data.
• Strong business acumen with the ability to turn complex information into clear recommendations and executive-ready communication.
• Experience with continuous tracking studies, learning agendas, research roadmaps, dashboards, and test-and-learn programs.
• Strong project, stakeholder, vendor, and budget management skills.
• Advanced Excel and PowerPoint skills. Experience with Power BI, statistical tools, and AI-enabled research platforms is strongly preferred.
• Fluent English.

What We Offer

At JTI, we value people who simplify ways of working, take ownership, make things happen, and collaborate with a One Team mindset.

Eligible employees may enjoy:

Annual performance-based bonus

Employee Stock Purchase Plan

Medical, dental, and vision coverage for employees and eligible family members

Matching 401(k)

Paid Time Off and Paid Family Leave

Life insurance

Short-Term and Long-Term Disability

Education and tuition assistance

Personal development programs

Employee Assistance Program

Volunteering opportunities

What Are the Next Steps?

The recruitment process may include an interview with Talent Attraction, followed by interviews with the hiring team.

Thank you for your interest in the Consumer & Trade Insights Manager, RMC opportunity. We look forward to receiving your application.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.