RRP Consumer Programs Lead Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

RRP Consumer Programs Lead Manager

What will you do?

You will develop the USA Reduced Risk Products (RRP) Consumer Activation Strategy by owning the end-to-end consumer journey and defining funnel “jobs to be done” to deliver JTI LIGGETT objectives.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.

You will own consumer journey, lead omnichannel activation programs, source creative and media partners to deliver compelling consumer experiences (one-to-one, events) in collaboration with the RRP Brand Team and HRC & Events Team.

You will drive merchandising innovation and visibility in cooperation with the RMC (ready-made cigarettes) merchandising and commercial strategy teams. You will provide activation inputs to the RRP A&SP, deliver regular stakeholder updates, and build activation plans with cross-functional teams (Marketing, Commercial Planning, Sales, Finance, Corporate Affairs & Communications) and HQ.

Key Responsibilities

• Build the RRP Consumer Activation Strategy for JTI LIGGETT 
• Own the RRP omnichannel consumer journey; define funnel “jobs to be done”, partner with Strategic Insights (SI) to generate necessary insights, guide Digital and HRC & Events on activation direction
• Lead design and delivery of activation programs; select creative/media partners, identify partnerships/sponsorships, manage external stakeholders, ensure seamless cross-touchpoint experiences for consumer
• Drive RRP visibility and trade activation in collaboration with RMC Marketing, Commercial Strategy, Retail/Chain Sales; strengthen retail partnerships and lead RRP presence at trade shows/events
• Own the activation budget; maximize ROI and manage phasing with Finance in line with local/global requirements

Qualifications & Experience

• Bachelor’s degree in marketing or related field
• 6-8 years work experience in marketing or trade marketing roles 
• Experience & understanding of USA consumers is advantageous
• Strong project management capabilities, combined with curiosity, a self‑starter mindset, and high ownership
• People management experience and leadership skills
• Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams
• Excellent command of MS Office, particularly PowerPoint and Excel.
• Fluent English (written and spoken)

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include

• Annual performance-based bonus to reward outstanding achievements
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
• Comprehensive medical, dental, and vision insurance plans for employees and their families
• Life insurance coverage to provide peace of mind
• 401(K) plan with company matching contributions to support retirement planning
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
• Short-term and long-term disability coverage
• Education and tuition assistance programs to foster continuous learning and career growth
• Employee Assistance Program offering confidential counselling and support for employees and their family members

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.