who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Senior Retail Director is a senior market leadership role responsible for the end-to-end strategy, growth, and performance of a highly strategic retail portfolio encompassing Hong Kong SAR, Macau SAR, Taiwan, Guangdong and Shenzhen.
This role reports to the VP, Retail China and partners closely with cross-functional leaders across Retail, Brand, Community, People & Culture, Real Estate, Finance, Product, and E-commerce to accelerate sustainable growth, deepen market penetration, and deliver an exceptional omni-channel guest experience across multiple consumer, regulatory, and cultural environments.
Leading a large, geographically dispersed organization, the Senior Retail Director is accountable for business performance, market expansion, talent development, operational excellence, and brand growth across a diverse and complex region.
This leader serves as a key member of the China Retail Leadership Team, bringing market insights, strategic vision, and enterprise leadership to support Greater China business objectives.
core responsibilities
Market Strategy & Growth Leadership:
- Co-create and own retail market strategy for China in partnership with VP Retail and cross-functional leaders
- Define and execute multi-year growth plans including:
- Territory penetration (new cities, lower-tier expansion)
- Store format evolution & store differentiation
- Real estate strategy and existing network
- Translate China-specific consumer, competitor, and ecosystem insights into actionable growth strategies
- Act as a thought partner to NA and APAC teams, contributing China insights to broader retail strategy
Full P&L Ownership & Business Performance:
- Hold end-to-end accountability for area P&L, including revenue, margin, labor, productivity, and capital investment
- Drive high-volume performance management across a large and diverse store fleet
- Establish robust forecasting, KPI cadence, and data-driven decision-making processes
- Identify growth opportunities and risks through advanced analytics, local insights, and trend interpretation
Territory Expansion & Portfolio Optimization:
- Lead aggressive new store expansion strategy and execution:
- City prioritization (Tier 1/2/3 and beyond)
- Strategic flagship placements and premium locations
- Optimize store portfolio productivity:
- Store clustering and regional density strategy
- Relocations, upsizing, and format evolution
- Partner with real estate, finance, and brand teams to ensure ROI-driven investment decisions
Omni-Channel & China Ecosystem Leadership:
- Champion fully integrated omni-channel retail strategy, bridging:
- Physical stores
- WeChat ecosystem & private traffic
- Ensure stores are embedded in China's digitally connected consumer journey
- Partner with Tech, EC, and Brand teams to:
- Pilot innovative retail experiences
- Elevate data utilization, CRM, and client-telling capabilities
- Drive localized execution of global initiatives within the China ecosystem
- Lead the development of store social commerce channels, driving new revenue generation and long-term growth over a five-year period
Operational Excellence at Scale:
- Build and evolve scalable operating models and SOPs to support rapid growth
- Ensure consistent, high-quality execution across all stores
- Lead continuous improvement initiatives across:
- Labor productivity
- Inventory and sell-through
- Store processes and workflows
- Balance standardization vs localization across regions
Guest Experience, Brand & Community Leadership:
- Ensure delivery of a globally consistent, locally relevant premium guest experience
- Drive brand heat and community engagement in key cities
- Partner with Brand/Community teams to:
- Build strong local ecosystems and partnerships
- Enhance guest acquisition and retention
- Elevate visual merchandising and storytelling execution across the fleet
Area Leadership Team (ALT) & Integrated Leadership:
- Lead the Area Leadership Team (ALT) to drive integrated business performance across retail and cross-functional partners
- Translate national strategy into locally relevant execution, ensuring alignment across functions (e.g., P&C, Product, Community, RBE, Operations)
- Operate as the single point of accountability for area performance, balancing priorities across people, product, operations, and brand
Talent Strategy & Leadership Development:
- Build and lead a high-performing, scalable leadership pipeline
- Directly lead and develop Regional Managers
- Drive:
- Succession planning for rapid expansion
- Leadership capability building at all levels
- Navigate intense talent competition in China retail market
- Foster an inclusive, high-performance culture aligned with lululemon values
qualifications
- 15+ years' retail experience with significant multi-unit / market leadership experience
- Passionate about the lululemon athletica retail floor, guest experience and product placement and sell through;
- Proven success in high-growth, complex retail environments (China strongly preferred)
- Demonstrated ability to:
- Lead large-scale expansion and transformation
- Operate in omni-channel and digitally advanced ecosystems
- Drive strategic planning and execution simultaneously
- Strong financial acumen and P&L leadership
- Exceptional stakeholder management and influencing skills
- Strong sense of personal style and athletically minded;
- Extraordinary and proven leadership capabilities;
- Entrepreneurship - an ability to make decisions and take calculated risks;
- Ability to inspire a team - Leaders create a future that wouldn't have existed otherwise;
- Take full responsibility and accountability for their lives and results - Live a life they love;
- Integrity - Do what they say they will do, by when they say they will do it;
- Open to giving & receiving feedback - they feel there is always more to learn and have a willingness to admit failures;
- Excellent team player - always in the game right along with their people;
- Ability to manage projects and delegate by putting people on the right seat of the bus;
- Excellent decision making and problem resolution skills;
- Extraordinary guest experience, organizational and time management skills
must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
additional notes
Authorization to work in Hong Kong SAR is required for this role.
beyond the paycheck (benefits & perks)
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
work arrangement
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.
learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-NDN #LI-Onsite