Brand Associate

Summary

Lead the definition and execution of brand and portfolio strategies, with full ownership of marketing planning, lifecycle management, and commercial performance. This role is a core member of the Brand Team, accountable for driving results through strategic thinking, cross‑functional leadership, and flawless execution.

About the Role

#LI-Hybrid

This role is based in Novartis Panama. Please note that relocation support is not available for this position: only candidates with access to this location should apply.Key Responsibilities

• Own the development and execution of brand strategies and tactical plans, fully aligned with portfolio priorities and business objectives.
• Lead portfolio lifecycle management initiatives, ensuring consistent monitoring of market performance, key KPIs, and brand results.
• Analyze market trends, sales performance, competitive landscape, and commercial data to generate actionable insights and strategic recommendations.
• Drive sales forecasting and demand planning in close collaboration with finance and commercial teams.
• Lead the development, approval, and deployment of promotional materials for the sales force, ensuring compliance with internal processes and standards.
• Act as the main marketing point of contact for cross‑functional stakeholders (medical, access, regulatory, finance, commercial partners), ensuring aligned strategy and execution.
• Own budget planning, tracking, and optimization of promotional and tactical investments.
• Lead commercial planning cycles, field force follow‑ups, and ongoing performance reviews, proactively identifying risks and opportunities.
• Ensure strong alignment between strategy and execution in the field, acting as the guardian of brand priorities.

Essential Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in brand management, marketing, or commercial roles with clear ownership responsibilities.
• Proven experience managing brand strategies, portfolio planning, and commercial initiatives.
• Strong analytical capabilities with experience translating data into strategic decisions.
• Ability to manage complexity and lead multiple priorities in a matrix environment.
• Excellent communication, influencing, and stakeholder‑management skills.
• English proficiency (intermediate-advanced level).

What Will Help You Succeed

• Previous experience in the pharmaceutical, healthcare, or consumer goods industry.
• Strong exposure to cross‑functional leadership and end‑to‑end project ownership.
• Strategic mindset combined with executional excellence.
• High accountability, autonomy, and learning agility.
• Motivation to continue growing into senior marketing or commercial leadership roles.

Benefits and RewardsRead our handbook to learn about all the ways we'll help you thrive personally and professionally:https://www.novartis.com/careers/benefits-rewardsCommitment to Diversity & InclusionNovartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Why NovartisHelping people living with disease - and their families - takes more than innovative science. It takes a community of smart, passionate people like you. Together, we collaborate, support, and inspire one another to deliver breakthroughs that change patients' lives.
Ready to create a brighter future together?
https://www.novartis.com/about/strategy/people-and-culture

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we'll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)