Brand Manager

Summary

品牌经理
Brand Manager

About the Role

Brand Strategy Development: Formulate long-term brand development plans, define market positioning, core values, and competitive strategies.

Market Analysis and Research: Monitor industry trends, competitor activities, and consumer insights to support data-driven decision-making.

Brand Communication and Promotion: Plan and execute integrated marketing campaigns (including advertising, PR, digital marketing, etc.) to enhance brand awareness and reputation.

Product and Marketing Management: Collaborate with product and sales teams to drive product innovation, pricing strategies, and channel promotion.

Budget and Performance Tracking: Manage brand marketing budgets, evaluate campaign effectiveness, and optimize ROI.

Internal Collaboration and Asset Management: Ensure alignment across internal and external teams on brand standards, maintaining consistency in visual identity and messaging.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we'll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)