Brand Manager, IPA

Summary

: patients activation execution through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.

About the Role

l Measurement: active disease education HCP rate; # of content released by HCP/HCS; keywords share of voice in total Hyperlipidemia

l Role and Responsibility:

-HCP engagement strategy and execute engagement plan with efficient approaches by different HCP segmentation

-Disease education programs through HCP engagement forum and events

-Develop disease education programs with HCO/HCS and seek for effective coverage

-Track engagement activity and provide improvement suggestions based on insights

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