Summary

-Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. -Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.

About the Role

· Support with high quality and timely marketing input from the market and implement tactical plans/projects to maximize the value of the brand(s) through lifecycle management.

· To ensure the long-term presence of the product portfolio in the pharmaceutical market in line with strategic goals.

· To identify priority market segments and target customer groups to support brand strategy and product positioning.

· To analyze medical and marketing information relating to company products, including benefits, market share, positioning versus competitors and marketing strategies for defined target groups.

· To study the socio-demographic characteristics of consumers, their needs, attitudes and consumption patterns related to strategic products.

· To plan product promotion tactics and develop action plans, media plans and promotion approaches, while ensuring financial discipline in accordance with approved budgets.

· To support demand planning and forecasting activities within the area of responsibility, including annual marketing planning, rolling forecasts and monthly business planning.

· To develop and organize events and support the successful launch and implementation of new products in line with approved plans.

· To prioritize resources and activities, establish appropriate processes and KPIs to monitor execution, and regularly report progress and insights to key stakeholders.

· To ensure alignment and consistent ways of working across the Customer Marketing team.

· Support the Head of Marketing in developing the annual budget and managing monthly financial forecasts of total investments.

· Reporting of technical complaints/adverse events/special case scenarios related to Novartis products within 24 hours of receipt.

· Support product sample management activities where applicable and permitted by local requirements.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we'll help you thrive personally and professionally.
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