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PfizerPharmaceuticals

Senior Strategic Marketing Manager(Market Expansion & Rare Disease Strategy)

China , China - Beijing - Beijing
Full-time

ROLE RESPONSIBILITIES:
•    Develop the rare disease marketing platform strategy and annual plan, with a focus on improving diagnosis and treatment quality in disease areas such as hemophilia.
•    Shape the lower-tier market expansion strategy, identifying opportunities in priority provinces to extend business coverage through policies, quality-control standards and clinical practice guidelines.
•    Partner with regional teams to pilot programs in priority provinces, establish replicable program models, SOPs and performance metrics, and drive scaled implementation.
•    Build and maintain national and provincial expert networks to translate policies, standards and quality-control requirements into clinical practice.

Qualifications
•    Bachelor's degree or above in Medicine, Pharmacy, Management or a related discipline;
•    Minimum of 8 years' experience in the pharmaceutical industry; a background in rare disease/oncology central marketing or medical affairs is an advantage;
•    Minimum of 3 years' project management experience, with strong strategic thinking and proven cross-functional collaboration skills;
•    Experience working with national/provincial health commissions, quality control centers or academic associations is preferred;
•    Fluency in written and spoken English is preferred; proficiency in Microsoft Office.



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Marketing and Market Research
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