10 Years of Pride: Celebrating a Decade of B.proud at Booking.com

This year marks a major milestone for B.proud, Booking.com’s LGBTQ+ employee resource group: 10 years of advocating for workplace visibility, inclusion, and equality.

What began as a grassroots effort by a passionate group of employees in Amsterdam has grown into a global movement, open to everyone across Booking.com offices. B.proud set out to give LGBTQ+ employees and allies a voice, creating community, and helping shape policies that make Booking.com a more inclusive workplace for all.

Over the past decade, B.proud has championed everything from gender-neutral facilities to Pride Month celebrations, panel talks, and support for transgender colleagues. We've helped influence inclusive travel initiatives, educated thousands of colleagues worldwide, and built
partnerships with external organisations such as Workplace Pride, myGworks, and the Gendercool.

A Look Back: 10 Years of Milestones

● 2015: B.proud launches with its first community social in Amsterdam – the start of something special.
● 2016: We proudly march in our first Pride parade at EuroPride, putting our name (and values) on the map.
● 2017: Berlin becomes our playground – “Frohen Pride!” Bproud takes to the streets for Berlin Pride for the first time
● 2018: We head to London Pride – B.proud takes the UK by storm.
● 2019: A year of global recognition. Our ambassador network forms and we win Workplace Pride’s “Most Engaged Network” award.
● 2020: During lockdown, we stay connected with our first ever virtual Drag Bingo – community finds a way.
● 2021: The launch of the Room for Everyone podcast gives voice to LGBTQ+ stories across the globe.
● 2022: B.proud UK launches, and we raise €6,991 for AidsFonds. Local chapters bring global belonging closer to home.
● 2023: LGBTQ+ parents are recognised in our Global Life Benefits. A new LGBTQ+ steering committee forms, and our Pride Boat sets sail again.
● 2024: We expand into APAC and the Americas as new chapters, with APAC winning ‘Employee Wellness Program of the Year.’
● 2025: A full decade later – we're now a global community, celebrating ten years of impact, inclusion, and pride.

What makes B.proud unique is not just its longevity, but its intersectional approach. We work hand in hand with other ERGs at Booking.com – such as B.able (for colleagues with disabilities and neurodiversity), B.bold (for Black employees), and B.equal (focused on gender equality), B.gente (for our latino employees) and B.harmony (celebrating our Asian community)– ensuring no one is left behind. Together, we’ve created safe, empowering spaces where people can bring their whole selves to work.
In 2025, we’re marking our 10-year anniversary with a packed Pride Month agenda. From storytelling sessions and allyship workshops to community volunteering and a global social.

10 Years of Pride: Celebrating a Decade of B.proud at Booking.com

Celebration on B.proud Day, we’re reflecting on how far we’ve come – and the work still ahead.

Our journey isn’t over. The landscape for LGBTQ+ people in tech and travel continues to evolve – and so must we. We’re excited to keep growing, learning, and creating room for everyone.

Here's to ten years of B.proud. And here’s to the next ten.