Business
All-LGBTQ+ team from WPP creates new campaign for Pride in London to celebrate Pride past and future.
November 7, 2022WPP’s LGBTQ+ community, WPP Unite, released a campaign created for Pride in London that traces the remarkable journey of the LGBTQ+ community, celebrating its diversity, inclusivity, resilience and strength.
The stirring manifesto film commemorates the 50th anniversary of the original Pride March in the UK and focuses on the importance of Pride being inclusive of every corner of the LGBTQ+ community, with the campaign hashtag and rallying cry #AllOurPride coming to life in cinemas, social media and outdoor digital media. On the weekend of Pride, the campaign will showcase on Piccadilly Lights and Outernet, the world’s largest wrap-around screens.