BA Euroflyer steps up as official sponsor to support Worthing Pride

BA Euroflyer, the Gatwick-based wholly owned subsidiary of British Airways, has announced its support for the upcoming Worthing Pride Parade following the community’s appeals for assistance. As Attitude reports, this move underscores BA Euroflyer’s ongoing commitment to engaging with local communities.

"These funds will ensure for the next two years we can offer free entry into our fantastic parade," says Worthing Pride director Gary Richardson.

This support follows BA Euroflyer’s year-round collaboration with Attitude magazine, including backing the PEUGEOT Attitude PRIDE Awards Europe 2025, which recognizes the unsung heroes of the LGBTQ+ community across Europe.

Returning for its seventh year, Worthing Pride 2025 will take place on July 4th and 5th in Steyne Gardens, Worthing, West Sussex. BA Euroflyer will serve as the Official Parade Sponsor for this year’s celebration. Meanwhile, the largest-ever Attitude PRIDE Awards Europe will be held at The Peninsula London on Friday, July 4th, 2025

Karen Hilton, Managing Director of BA Euroflyer, stated: “We are proud to serve Sussex and play an active role in supporting local communities from our home at London Gatwick, and it’s important to us that all our customers and colleagues feel respected and included. Our commitment to inclusion continues all year round particularly through our Flying Proud colleague network, and Pride events are a vital part of this in raising awareness of issues that affect the LGBTQI+ community. We are thrilled to secure Worthing Pride’s future for the next two years and look forward to joining in with the celebrations this summer.”

Gary Richardson, director of Worthing Pride, added: “Firstly, the local community business response to our GoFundMe and Community Angels project has been nothing short of outstanding! This has demonstrated that our local businesses fully support Pride and do not wish to see it leave our town. I am thrilled to be able to announce this fantastic partnership with Pride and BA Euroflyer; the funding that has been raised by our local community will go hand in hand with the BA Euroflyer funding to ensure Pride in Worthing is here to stay. These funds will ensure for the next two years we can offer free entry into our fantastic parade. Showcasing that our amazing town and businesses stand by our LGBTQI+ community.”

Since its inception in 2018, Worthing Pride has raised thousands of pounds for local causes and hosted performances by acts such as Liberty X, Boyzlife, N-Trance, and stars from Drag Race UK including Danny Beard, Cheryl Hole, and Elektra Fence. This year’s headline performers are Jo O’Meara from S Club and Natasha Hamilton from Atomic Kitten, with additional acts featuring Louisa Johnson, Janice Robinson, and Jaymi Hensley.