Jägermeister Helps Uplift 15 Remaining Lesbian Bars In US

Jägermeister, the German liqueur favoured by late-night revellers in college bars, is helping to uplift 15 lesbian bars nationwide in the US that are trying to survive the business downturn caused by the coronavirus pandemic.

Earlier, Jägermeister and the marketing agency Engine had created the “Save The Night” campaign to help bars, bartenders, artists and musicians make it through the COVID-19 crisis. Watch the short film below:

It donated to fund “Meister Drop-Ins” through which party-goers could check an online list of disc jockeys, mixologists and artists that could be hired to appear at virtual events, with their pay coming from the brand, and any tips coming from the patrons, as ‘Media Post’ reports.

Now, as a part of that same “Save the Night” effort, the brand has partnered with the Lesbian Bar Project that represents 15 lesbian bars.

Lesbian bars have the same kind of uncertain future as other venues nationwide. But in some cases, it’s tougher, because lesbian and gay bars exist in gentrifying neighbourhoods where paying the rent is hard, or the capital behind the establishments is touch and go.

The Lesbian Bar Project and Save the Night campaigns are raising money, in large part, by soliciting donations via a new short film (watch below) that shows the special history of lesbian bars.

It’s narrated by Lea DeLaria of “Orange is the New Black” fame, who talks with obvious affection about a lesbian bar scene “rooted in love and history. . . It was my playground.”

The short video is a preamble to a longer documentary on the history of lesbians bars that is in the planning.

The Lesbian Bar Project claims that though there were once 200 lesbian bars, only 15 exist today. The campaign runs through the month of November.

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