Shops and businesses in Sussex’s town of Hastings will now have the opportunity to display LGBTQ+ friendly signs under a new scheme called the Open Door Collective.
The initiative was created by Old Town businessman Ady Maylam. “This is a visual marker that lets customers know a business is LGBTQ+ friendly," Maylam explained to the Sussex Express. "While many local businesses are already welcoming, this project offers a clear, visible sign of affirmation. It’s about making that welcome unmistakable.”
Funded personally, the Open Door Collective aims to demonstrate to the LGBTQ+ community that they are embraced, especially during a period when many rights feel increasingly under threat. Maylam said the initiative has been met with an overwhelmingly positive response, with businesses eagerly joining and proudly showing their support.
Maylam’s broader work in the LGBTQ+ community includes supporting LGBTQ+ ex-offenders by helping them access employment, secure housing, and receive mental health and wellbeing support. “The Open Door Collective grew from this work: a series of literal and symbolic open doors, designed to let people know they are entering a safe, affirming space,” Mayhem added.
He also recently met MP Helena Dollimore at a stakeholder meeting for the Hastings Old Town Traders and Residents Association, where Maylam serves as Deputy Chairman. Dollimore expressed her support for the initiative, highlighting the growing recognition and impact of the project.