The Kantar DIVA Report 2025
April 28, 2025Kantar, the world’s leading marketing data and analytics business, presents the 2025 Kantar DIVA report, a comprehensive exploration of the perspectives of LGBTQ+ parents and families across India, South Africa, the United Kingdom, and the United States. In a world where gender identity and sexual orientation are increasingly recognized yet remain complex and challenging topics, this report sheds light on the nuanced lived experiences of LGBTQ+ families.
Despite strides in representation and inclusion, significant pockets of resistance persist, impacting the lives of LGBTQ+ families. This year's report, conducted through anonymous surveys with over 2,500 respondents, delves into the unique challenges and triumphs faced by these families. It aims to provide actionable insights that brands and workplaces can use to create more inclusive environments.
The report is structured around key themes, including intersectionality, generational shifts in parenthood narratives, and the critical role of allyship in combating discrimination. Through engaging stories and robust data, we highlight how organizations can embrace authentic representation and foster a culture of inclusion.
To explore the full findings and insights of the Kantar DIVA Report, you can click the report link here. Read on to better understand and support the vibrant and diverse landscape of LGBTQ+ families as we collectively strive for inclusive change.