Thousands of Trans Pride flags set to display across Utah

A statewide initiative will place over 1,400 transgender pride flags throughout Utah neighborhoods in recognition of Transgender Day of Visibility on March 31, demonstrating widespread community support for transgender and gender-diverse residents.

Project Rainbow, a Utah-based nonprofit organization focused on advancing LGBTQ+ visibility and community support, coordinates this annual campaign as part of their broader efforts to foster inclusion across the state. The organization conducts multiple flag campaigns throughout the year, with the Transgender Day of Visibility initiative representing one of their most extensive operations, GO Magazine reports.

Preparation for the campaign involves approximately 100 volunteers who assemble nearly 1,800 flags in advance of distribution. An additional 200 to 300 volunteers will deploy across communities on March 22 to install the flags in residential yards, where they will remain displayed for one week before collection.

"We stake flags all over northern Utah and southern Utah," explained Project Rainbow's Jacey Thornton, drawing parallels to traditional community service activities. "Our volunteers are much like the Boy Scouts who would go and stake flags for American holidays."

The organization's visibility campaigns have generated over $400,000 in community investment, funding local LGBTQ+ events, organizations, and social gatherings throughout Utah. We're Here, Utah, which organizes social events for LGBTQ+ individuals and allies in Utah County, has experienced significant attendance growth following Project Rainbow grant support.

Community members may register to participate in the campaign through March 15. The observance will culminate on March 31 with Salt Lake City's second annual raising of the Sego Visibility flag, followed by a community celebration at the Utah Cultural Celebration Center in West Valley City, hosted in partnership with the Utah Trans Coalition.

"It's more important than ever before to put your flag up," Thornton emphasized, citing the continued need for visible expressions of safety and solidarity within LGBTQ+ communities.