Join us for a quick intro on GEO and how you can use it to strengthen your employer brand, followed by a panel of experts

As candidates increasingly use AI tools like ChatGPT, Perplexity, and Gemini to research employers before applying, your organisation's AI-generated reputation is becoming your new first impression. Unlike a Google result, there's no click to track - this is a largely invisible channel that is moving fast.

Our expert panel will explore what AI says about your organisation today, how to take control of your employer brand narrative in the age of AI search, and what practical steps HR and Talent Acquisition leaders can take right now.

Format: Panel Discussion | Duration: 50 minutes

Audience: Employer Branding Teams, HR & Talent Acquisition leaders, Marketing Teams, ERGS

Panellists:

Amelia Donaldson, Talent Attraction Consultant at Virgin Media O2

David Marsden, Group Head of Talent at Lloyds Banking Group

Paul Daniels, Employer Brand & Marketing Specialist - Global at Deutsche Bank

Victoria Olsina, AI Search Consultant & Author

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