Join us for a quick intro on GEO and how you can use it to strengthen your employer brand, followed by a workshop.

As candidates increasingly use AI tools like ChatGPT, Perplexity, and Gemini to research employers before applying, your organisation's AI-generated reputation is becoming your new first impression. Unlike a Google result, there's no click to track - this is a largely invisible channel that is moving fast.

Our workshop will explore what AI says about your organisation today, how to take control of your employer brand narrative in the age of AI search, and what practical steps HR and Talent Acquisition leaders can take right now.

Format: Workshop | Duration: 50 minutes

Audience: Employer Branding Teams, HR & Talent Acquisition leaders, Marketing Teams, ERGS

Workshop Facilitator TBC

Moderated by myGwork