Masterclass: Using Video to Promote your

Business

Get your tickets here: https://www.eventbrite.com/e/masterclass-using-video-to-promote-your-business-tickets-48697695117?aff=mygwork

Video is a rich media source and a powerful tool to increase customer engagement. It is important to note that videos are given priority over text and images on Google, so if you are able to produce the right content, you're more likely to appear on page one!

Using video to promote your business means customers spend longer on your site, you can provide them with more information in a shorter space of time and you are able to offer them an interactive page which increases customer attention, engagement and retention.

I could go on and on about the benefits of using video, including: building trust, appealing to mobile users, advanced product explanations, encouraging social shares and so on.

It is vital to constantly create brand stories that encourage customers to engage with your brand. The problem that many companies face is that they do not know how to create effective videos to intice their audience and increase their enagagement and thus sales. Simply adding a video on your landing page can increase conversions by 80%!

Do you find yourself spending hours creating videos to find they get less than 100 views?

Or do you spend hours simply bainstorming ideas for a video, only to have your boss turn you straight back to the drawing board?

Or do you see others creating video content with 1000+ views and wonder how they do it?

This masterclass will educate you about the best ways to create video content to promote your business.

Speakers:

Keren Beaumont

Keren is an award winning Personal Stylist and has worked in the Fashion industry for over 16 years. After becoming Director of Buying at Ralph Lauren by age 30, she decided to launch her own business. She has styled celebrities for red carpet appearances and her advice has been featured in publications such as Grazia and The Times Series.

Keren is an expert in helping people to find their ‘Unique personal style’ and teaching people how to look their best. She understands that first impressions are vital to one’s success and Keren’s workshops and talks leave her audience informed of how to dress to be more effective.

You will learn:

• Your appearance affects the first impression that you make on people, learn why good style enables success.

• The difference between dressing for a video broadcast vs. dressing for a TV appearance - learn how to be effective in both.

• Style is language, learn how to dress to give the right message

• Not all colours suit everyone, learn how to decide which colours look best on you

• Learn how to choose the right colours, fabrics and accessories to look good on camera

• Grooming advice for camera appearances

Vanessa Clements

Vanessa has worked in TV production for more than a decade, creating news programmes for national and international broadcasters including her role as the Senior Producer and Programme Editor for ITV, Channel 5 News and Thomson Reuters. .Among her roles, she was responsible for creating newscast rundowns, and choosing what stories to broadcast.

She now offers training and advice through her company 26FOUR Media, to prepare anyone who has a TV crew coming into their business on what to expect and how to handle the situation. She can offer pointers and tips on how to practise what you’re going to say on camera, and how best to present yourself. She can also offer advice on crisis management - so if you have a PR disaster - she can help get you out of it!

You will learn:

• What to expect when a TV crew comes to your business to film
• How to prepare for speaking on camera - from the words you speak to the way you speak them.

We will be updating this page with more speakers soon!

We look forward to seeing you at this event.

Get your tickets here: https://www.eventbrite.com/e/masterclass-using-video-to-promote-your-business-tickets-48697695117?aff=mygwork