Social Media - Generating the content that will boost business
HOW TO GROW YOUR BUSINESS BY GENERATING SOCIAL MEDIA CONTENT: AN OUT PROFESSIONALS WORKSHOP WITH CONTENT CREATOR SCOT MAITLAND.
Generating social media content for your business is vital. It plays a critical role in capturing your audience's attention and maintaining control of your brand.
But there’s a difference between posting for the sake of posting and creating content to grow your business.
On Tuesday, August 14, Out Professionals presents “Write Ideas: Content Matters," an interactive workshop with content creator and photographer Scot Maitland. Scot works with clients to help them tell their stories through websites, blogs, photography and other communications. Tonight he covers such fundamentals as how to connect with your audience, how to create and recycle content, and where to post.
At this interactive workshop you explore:
- A step-by-step roadmap to create content
- How to generate endless content ideas
- The five types of content you should be generating
- Why you should recycle your ideas using multiple channels
Scot Maitland, co-founder and principal of Scot Maitland Creative, helps individuals and businesses take their messages to the next level with content and photography. For over 14 years, Scot has worked in the healthcare and wellness space. Driven by connecting people and analytics, he takes pride in putting people first to achieve long-term business success. Scot is a past recipient of the Austin American-Statesman’s Social Media Award. In 2011, Scot launched, edited, and wrote Pharmacy Marketing Quarterly, a print and digital magazine that reached a subscription rate of over 6,000 readers. An international speaker, he has addressed the Austin Independent Business Alliance, Austin Startup Week, PBA Health Conference, and the Australasian Compounding Networking Conference. He has written articles for the Austin LGBT Chamber of Commerce, VO1CE Magazine, and America’s Pharmacist. Scot currently serves as an ambassador and photographer for Out Professionals.
